Please use this identifier to cite or link to this item:
http://repository.eia.edu.co/handle/11190/371
| Title: | Plan de mercadeo para la zona Hotelera Laureles-Estadio |
| Authors: | Aguilar Trujillo, Yessica Mesa Álvarez, Catalina |
| Adviser: | Restrepo Ayala, Camilo Ernesto |
| Keywords : | Organización e industria Organization and industry Mercadotecnia Theory of marketing Industria hotelera Hotel industry Posicionamiento Segmentación Positioning Segmentation ADMO0793 |
| Issue Date: | 2012 |
| Publisher: | Universidad EIA |
| Abstract: | Debido a la gran competencia de las zonas hoteleras en Medellín, es necesario realizar un plan de mercadeo para la zona Laureles-Estadio donde se ofrecen unas tácticas con respecto al producto y a la promoción de esta zona. |
| Abstract (English): | Due to the high competitive level within the Hotel sector in Medellin, there is a need to do a marketing plan to Laureles-Estadio Hotel zone where you can find some tactics related to the product and promotion for this zone. |
| Description: | 134 páginas |
| URI: | http://hdl.handle.net/11190/371 |
| Citation: | Aguilar Trujillo, Y. y Mesa Álvarez, C. (2012) Plan de mercadeo para la zona Hotelera Laureles-Estadio. (Trabajo de grado). Recuperado de: http://hdl.handle.net/11190/371 |
| Autorization: | openAccess |
| Appears in Collections: | Ingeniería Administrativa |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| AguilarYessica_2012_PlanMercadeoZona.pdf | Trabajo de grado | 1.89 MB | Adobe PDF | View/Open |
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