Estrategias rentables para el desarrollo sostenible

Abstract

This work aims to evaluate how socially responsible projects, impact on the income statement of a company. For this evaluation, three private sector companies of Colombia were chosen: Cedimed S.A, Grupo Bolívar S.A and Grupo Mundial S.A, for each enterprise a description of projects of this kind was made, for example project Daviplata, Cedimed´s B2B (Business to Business) campaigns, among others, that are directly related with the application of Corporate Social Responsibility (CSR). With the identification of relevant data from the development of this projects, which give notion that there are economic and non-economic benefits for the company, such as increased employee retention, lower production costs or higher operating income, two procedures were performed in order to see if they truly have significant benefits for the three companies that were chosen.