Resumen en español

This paper is focused on the understanding of the variables and determinants of the ideas about strategy and how to reach it, that were expressed by people who work in companies that are located in the Aburra Valley (Medellin, Colombia). The methodology used in the research had an exploratory character, focused on qualitative aspects and was conducted by the completion of a questionnaire with open questions, which final results and observations were afterwards analyzed. After the integration of the results, these were contrasted with recognized authors, such as, Igor Ansoff, Michael Porter, Alfred Chandler, Henry Mintzberg, Richard Whittington, to mention a few, in order to compare the results of the field research with the proposals of such management theory experts.