Recent Submissions

  • Country of origin effect: the case of colombian automobile consumers 

    Parente Laverde, Ana María (OtroEscuela de Ciencias Económicas y AdministrativasEnvigado (Antioquia, Colombia), 2013)
    ABSTRACT: The concept of Country of Origin (CoO) has been largely studied as part of the international marketing field. CoO can be defined as the general consumer’s perception of products from a particular country (Roth ...