Please use this identifier to cite or link to this item: http://repository.eia.edu.co/handle/11190/1596
Title: Plan de negocios para empresa de ropa interior en Medellín
Authors: Aristizábal León, Carolina
Adviser: Gil Berrocal, Andrés Felipe
Keywords: Organización e industria;Plan de negocios;Industria textil;Ropa interior;Organization and industry;Business plan;Textile industry;Lingerie
Issue Date: 2009
Publisher: Universidad EIA
Abstract: El mercado hoy en día se está volviendo más exigente y lo que anteriormente era suficiente para un comprador, hoy ya no lo es por tanta competencia y desarrollo entre los oferentes. Este caso específicamente se puede ver en las confecciones en Medellín, hay tanto que ofrecer que para que una empresa sobresalga de alguna manera debe tener un valor agregado que haga que un comprador prefiera una marca sobre otra. En el caso de las mujeres, también se está viendo está situación pues ya han ido ocupando un rol más importante en la sociedad y se sienten más seguras de sí mismas y autónomas. Con este desarrollo se piensa cada vez más en la belleza y en sobresalir y tener detalles que hagan sentir femeninas, aquí es donde la ropa interior está teniendo un fuerte impacto pues hasta detalles tan pequeños como este, afectan la vida diaria de la mujer y sienten la necesidad de tener ropa interior cada vez más diversificada y detallista.
Abstract (English): The market today is becoming more demanding, and what was previously sufficient for a buyer, now is not enough, because of the competition among sellers and the development that they have had among the years. This case can be seen specifically in the confection area in Medellin, there is so much to offer that for a company to succeed in any way they must have an added value that would make a buyer prefer a brand over another. This situation is also coming among women, because they have been taking a more important role in society and feel more self-assured and independent. With this development, belief in beauty and wanting to pop out from the others is increasing by having details that make women feel feminine; this is where lingerie is making a strong impact because even aspects as small as this, affects the everyday lives of women and they feel the need for increasingly diversified and detailed lingerie. Here comes the business opportunity of creating Faccia lingerie, which will have added value for customers with packages and gifts and will differentiate from other brands with details, unique designs and affordable prices. Faccia will also have excellent quality and service and will constantly be evolving to try to understand women, their needs and turn them into opportunities. Through studies of the market, technical-operational, organizational, legal and financial researches, it was concluded that this company has a high economic viability and also has a high impact on society as it will employ the sewing factories that recently have been closing because the big companies started producing outside the country to reduce costs.
Description: 107 páginas
URI: http://hdl.handle.net/11190/1596
Appears in Collections:Ingeniería Administrativa

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