Resumen en español

This article describes the development of a model of valuation by means of the method of net present value of free cash flows for a company of tourist representations in Antioquia acting in different business niches, especially in the representation of an international airline of passengers transportation, an international rent a car company, a network of hotels abroad and a local company of transportation to Rionegro airport and in the distribution of prepayment phone card for international calls. At the end of the exercise, considering variable, like the opportunity cost, volatility of the sector, policies of portfolio, and exchange rate, the value of the company is obtained, which facilitates the decisions and the generation of financial recommendations.