Publicación: Diseño de planeación estrategica para E&F constructores SAS
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Resumen en español
RESUMEN: el emprendimiento empresarial, especialmente en el ámbito de la ingeniería civil y la construcción, es un trayecto desafiante marcado por la búsqueda de independencia y productividad. Con frecuencia, las empresas emergentes, con recursos limitados, se enfrentan a un entorno incierto, lo que limita su crecimiento a corto plazo a pesar de ofrecer conocimientos técnicos y productos de valor. E&F Constructores S.A.S., una empresa familiar en Antioquia, se destaca en la ejecución de proyectos de construcción, remodelación y mantenimiento con una sólida excelencia técnica. A lo largo de 21 años, ha ganado reconocimiento por su calidad y atención personalizada al cliente. Sin embargo, se ha identificado una carencia en la estructura actualizada y la visión de crecimiento. Las actividades iniciales de diseño, presupuesto y procesos administrativos consumen tiempo y recursos, lo que limita la productividad y eficiencia en la ejecución de proyectos. La falta de una planificación estratégica impacta la administración, generando un enfoque reactivo en lugar de uno organizado. La carencia de análisis financiero detallado, comunicación interna efectiva, estrategias de mercado definidas y estándares operativos eficientes resalta la urgencia de implementar un plan estratégico. Además, la transición generacional que experimenta la empresa agrega complejidad, demandando la introducción de nuevas prácticas y procesos sin perder la valiosa experiencia acumulada. La propuesta de desarrollar una planificación estratégica integral para E&F Constructores S.A.S. no solo aseguraría la continuidad del negocio, sino que también establecería metas claras, facilitaría la toma de decisiones, aumentaría la competitividad en el mercado de la construcción y, en última instancia, maximizaría el valor y la eficiencia técnica de la empresa. ENG: Entrepreneurship, especially in the field of civil engineering and construction, is a challenging journey driven by the pursuit of independence and productivity. Often, emerging companies with limited resources face an uncertain environment, which hampers their short-term growth despite offering valuable technical expertise and products. E&F Constructores S.A.S., a family-owned company in Antioquia, stands out in executing construction, renovations, and maintenance projects with a strong technical excellence. Over 21 years, it has gained recognition for its quality and personalized customer service. However, a lack in an updated structure and a clear vision for growth has been identified. Initial activities involving design, budgeting, and administrative processes consume time and resources, limiting productivity and efficiency in project execution. The absence of strategic planning affects management, leading to a reactive approach rather than an organized one. The absence of detailed financial analysis, effective internal communication, defined market strategies, and efficient operational standards underscores the urgency to implement a strategic plan. Moreover, the generational transition the company is undergoing adds complexity, requiring the introduction of new practices and processes while preserving valuable accumulated experience. The proposal to develop a comprehensive strategic plan for E&F Constructores S.A.S. would not only ensure business continuity but also establish clear goals, facilitate decision-making, enhance competitiveness in the construction market, and maximize the value and technical efficiency of the company.
Resumen en inglés
ABSTRACT: entrepreneurship, especially in the field of civil engineering and construction, is a challenging journey driven by the pursuit of independence and productivity. Often, emerging companies with limited resources face an uncertain environment, which hampers their short-term growth despite offering valuable technical expertise and products. E&F Constructores S.A.S., a family-owned company in Antioquia, stands out in executing construction, renovations, and maintenance projects with a strong technical excellence. Over 21 years, it has gained recognition for its quality and personalized customer service. However, a lack in an updated structure and a clear vision for growth has been identified. Initial activities involving design, budgeting, and administrative processes consume time and resources, limiting productivity and efficiency in project execution. The absence of strategic planning affects management, leading to a reactive approach rather than an organized one. The absence of detailed financial analysis, effective internal communication, defined market strategies, and efficient operational standards underscores the urgency to implement a strategic plan. Moreover, the generational transition the company is undergoing adds complexity, requiring the introduction of new practices and processes while preserving valuable accumulated experience. The proposal to develop a comprehensive strategic plan for E&F Constructores S.A.S. would not only ensure business continuity but also establish clear goals, facilitate decision-making, enhance competitiveness in the construction market, and maximize the value and technical efficiency of the company.