Publicación:
What is the influence of e-WOM on consumer’s attitudes and purchase intention regarding glamping services in Colombia?

Vista sencilla de ítem
dc.contributor.advisorKoetz, Clara
dc.contributor.authorMonsalve Gómez, Sofia
dc.date.accessioned2021-03-25T17:18:34Z
dc.date.available2021-03-25T17:18:34Z
dc.date.issued2020
dc.description76 páginasspa
dc.description.abstractABSTRACT: This paper evaluates the influence of e-WOM on customer’s attitude and purchase intention regarding glamping services in Colombia. This study was conducted using information available on TripAdvisor about BubbleSky glamping. A survey was launched to collect data about the use of online travel communities by glamping visitors in Colombia. The findings show that the use of TripAdvisor for information search in travel planning tends to positively influence customer’s customers attitudes and purchase intentions towards glamping services. This paper confirms the importance of e-WOM regarding glamping services in Colombia and contributes to a major understanding in terms of the influence of e-WOM on reservation making process.eng
dc.description.degreelevelPregradospa
dc.description.degreenameIngeniero(a) Administrativo(a)spa
dc.format.mimetypeapplication/pdfspa
dc.identifier.bibliographiccitationMonsalve Gómez, S. (2020). What is the influence of e-WOM on consumer’s attitudes and purchase intention regarding glamping services in Colombia? [tesis de pregrado, Universidad EIA]. Repositorio Institucional Universidad EIA. https://repository.eia.edu.co/handle/11190/2732
dc.identifier.urihttps://repository.eia.edu.co/handle/11190/2732
dc.language.isoengspa
dc.publisherUniversidad EIAspa
dc.publisher.facultyEscuela de Ciencias Económicas y Administrativasspa
dc.publisher.placeEnvigado (Antioquia, Colombia)spa
dc.publisher.programIngeniería Administrativaspa
dc.rightsDerechos Reservados - Universidad EIA, 2020spa
dc.rights.accessrightsinfo:eu-repo/semantics/openAccessspa
dc.rights.coarhttp://purl.org/coar/access_right/c_abf2spa
dc.rights.creativecommonsAtribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0)spa
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/spa
dc.subject.proposalGlampingeng
dc.subject.proposale-WOMeng
dc.subject.proposalCustomer’s attitudeeng
dc.subject.proposalPurchase intention,eng
dc.subject.proposalOnline travel communitieseng
dc.titleWhat is the influence of e-WOM on consumer’s attitudes and purchase intention regarding glamping services in Colombia?eng
dc.typeTrabajo de grado - Pregradospa
dc.type.coarhttp://purl.org/coar/resource_type/c_7a1fspa
dc.type.coarversionhttp://purl.org/coar/version/c_970fb48d4fbd8a85spa
dc.type.contentTextspa
dc.type.driverinfo:eu-repo/semantics/bachelorThesisspa
dc.type.redcolhttps://purl.org/redcol/resource_type/TPspa
dc.type.versioninfo:eu-repo/semantics/publishedVersionspa
dspace.entity.typePublication
Archivos
Bloque original
Mostrando 1 - 1 de 1
Miniatura
Nombre:
MonsalveSofia_2020_WhatInfluenceEwom.pdf
Tamaño:
944.96 KB
Formato:
Adobe Portable Document Format
Descripción:
Trabajo de grado
Descargar
Bloque de licencias
Mostrando 1 - 1 de 1
Miniatura
Nombre:
license.txt
Tamaño:
2.46 KB
Formato:
Item-specific license agreed upon to submission
Descripción:
Descargar
Colecciones
Ingeniería Administrativa