Examinando por Materia "Vida social"

Mostrando 1 - 1 de 1
  • Miniatura
    PublicaciónAcceso abierto
    “Estrategias de mercadeo para recreación y esparcimiento de jóvenes universitarios"
    (Universidad EIA, 2010) Hernández Silgado, Melissa; Restrepo Díez, Sara; Mesa, Julio Cesar
    The market research helped to identify recreation and leisure patterns most visited by young people (clubs, bars, restaurants, shopping centers) and their main characteristics (environment, music, location); it also helped to identify the variables that influence the making Business decisions in leisure mode (price, brand, promotional factors) and to meet the internal variables of these establishments (price, promotional factors, target market, product, service); furthermore, through a comparative analysis of external perceptions and internal variables, marketing strategies for different modalities are proposed which will focus its product portfolio to the cause of its consumption, a differentiated position and use communications media successful, valued in this market.