Examinando por Materia "Clientela"

Mostrando 1 - 2 de 2
  • Miniatura
    PublicaciónAcceso abierto
    Mejoramiento en la gestión del costo de servir
    (Universidad EIA, 2009) Correa Navarro, Carolina; Polo Otero, Cecilia María
    This project takes cost to serve (cost of serving a particular customer, segment, product or channel) for a manufacturing company and realizes a process of improving its management based on a project management tool called " Work-Out". This tool seeks to bring together people working in the various key processes, through a brainstorming session, and make quick and effective decisions. This procedure establishes the areas of greatest impact on the cost to serve (mercaderistas, returns, travel expenses, costs of office and discounts), as well as the goals and action plans for improving each one.
  • Miniatura
    PublicaciónAcceso abierto
    Mercadeo relacional y estrategias de manejo de relación con los clientes en las pymes Antioqueñas
    (Universidad EIA, 2011) Cardona Calle, Esteban; Vélez Restrepo, Nicolás; Peláez Martínez, Andrea
    SMES in Colombia is a market that represents more than the 90% of the productive sector, but the companies have trouble keeping its customers, the most of the time times the customers are new no recurring. It shows a lack of management structure of the relationship with their customers. This is an exploratory investigation to see which are the requirements for a SME to acquire a better relationship with their clients and to obtain of them all the possible profitability, then determine the current status of SMES in this relationship and eventually built an application model of CRM for a SME. This work evaluated the possible options for the application CRM, first with a study of requirements and then with a study of the state of SMEs, always trying to remain competitive and provide the facility to the SMEs to have a good relationship with customers and achieve their goals.