Please use this identifier to cite or link to this item: http://repository.eia.edu.co/handle/11190/722
Title: Virtual co-creative community: exploring individual value creation
Adviser: Logan, D. (David)
Keywords : MMER007
ORGANIZACIÓN E INDUSTRIA
ORGANIZATION AND INDUSTRY
MERCADOTECNIA EN MEDIOS SOCIALES
SOCIAL MEDIA MARKETING
COMPORTAMIENTO DEL CONSUMIDOR
CONSUMER BEHAVIOUR
Issue Date: 15-May-2014
Abstract: Internet, web 2.0 and virtual communities have made virtual co-creation a suitable means to create joint value with consumers. Value co-creation with virtual communities is becoming an important trend in the market. However, there is little research around consumer experiences in these communities. This gap in the literature creates a challenge for companies who want to implement virtual co-creation programs. The aim of this research is to understand why consumers are co-creating in virtual communities for free.
URI: http://hdl.handle.net/11190/722
Citation: Vélez-Londoño, M. (2013) Virtual co-creative community: exploring individual value creation. (Trabajo de grado). Recuperado de: http://hdl.handle.net/11190/722
Autorization: openAccess
Appears in Collections:Maestría en Mercadeo

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