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Title: The effect of destination image on perceived value, and their influence on behavioural intentions: Differences between visitors and non-visitors from Australia, Canada, United Kingdom and United States towards Colombia as a tourism destination
Adviser: Chaptzipanagiotou, K. (Kalliopi)
Issue Date: 15-May-2014
Abstract: The study proposed that perceived value of the destination is a mediator between image and behavioural intentions for visitors and non-visitors. The results showed significant differences in perception between visitors and non-visitors to Colombia, where visitors presented more positive perceptions in all the tested items.
Appears in Collections:Maestría en Mercadeo

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