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|Title:||The effect of sales promotions on brand image in personal care products in Colombia|
|Adviser:||Cerrenato, V. (Valerio)|
|Abstract:||The objective of the dissertation is the identification of the effect of sales promotions on brand image in personal care products in Colombia. The research was developed in order to provide insights into the marketing departments of Colombian companies regarding their sales promotion strategies.|
|Appears in Collections:||Maestría en Mercadeo|
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