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    • Mercadeo relacional y estrategias de manejo de relación con los clientes en las pymes Antioqueñas 

      Cardona Calle, Esteban; Vélez Restrepo, Nicolás (Universidad EIAAdministrativa, Financiera, Sistemas y ComputaciónEnvigado (Antioquia, Colombia). Universidad EIA, 2011Ingeniería Administrativa, 2011)
      SMES in Colombia is a market that represents more than the 90% of the productive sector, but the companies have trouble keeping its customers, the most of the time times the customers are new no recurring. It shows a lack ...