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    • Influencia del mercadeo relacional en el comportamiento de compra del consumidor. Caso : Twitter 

      Cardona Arango, Laura; Saldarriaga Santamaría, Laura (Universidad EIAAdministrativa, Financiera, Sistemas y ComputaciónEnvigado (Antioquia, Colombia). Universidad EIA, 2014Ingeniería Administrativa, 2014)
      Participation in social networks by enterprises is growing worldwide; belonging to them is no longer an option. Companies choose which networks belong to according to the strategy they want to develop and the budget they ...