Browsing Maestría en Mercadeo by Title
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(Administrativa, Financiera, Sistemas y ComputaciónEscuela de Ingeniería de Antioquia EIAMaestría en Mercadeo, 2014-05-15)Internet, web 2.0 and virtual communities have made virtual co-creation a suitable means to create joint value with consumers. Value co-creation with virtual communities is becoming an important trend in the market. However, ...