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    • Los diez pilares del mercadeo: cuando las cuatro P se quedan cortas 

      Arango-Muñoz, D. G. (Diego German) (Administrativa, Financiera, Sistemas y ComputaciónEscuela de Ingeniería de Antioquia EIA, 2014-05-13)
      Marketing is an intellectual exercise that allows the directors of all type of organizations to interpret the necessities and expectations of its clients to design attractive enough products for them to like, to feel ...