Análisis del mercado de productos desechables de higiene infantil de Medellín

Villa Gómez, Carlos Fernando | 2009

The marketing analysis of disposable products for kids in Medellin, is a project that pretends to study the market of disposable bibs and sanitary protectors, achieving all the information, which will give the ideal tools to make the correct decisions at the moment of introducing these products into the market. This project includes the determination of the ideal market for disposable bibs and sanitary protectors and the characteristics of this market according to different aspects such as: geographic, economic, legal, competitive and technological. It also tries to identify the ideal sales system for the products, according to the demands of the market. The present work try to establish the characteristics that the products must have, according to the demands and necessities of the public, in agreement with variables like: sales price, communication system, distribution channels and the logistics that is needed, to commercialize these products.