Now showing items 1-1 of 1

    • Country of origin effect: the case of colombian automobile consumers 

      Parente Laverde, Ana Maria (Universidad EIAOtroEscuela de Ciencias Económicas y AdministrativasEnvigado (Antioquia, Colombia), 2013)
      ABSTRACT: The concept of Country of Origin (CoO) has been largely studied as part of the international marketing field. CoO can be defined as the general consumer’s perception of products from a particular country (Roth & ...