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    • Propuesta de plan de mercadeo para una campaña presidencial en Colombia 

      Mejía Gaviria, Daniela; Muñoz Pérez, Juliana (Universidad EIAAdministrativa, Financiera, Sistemas y ComputaciónEnvigado (Antioquia, Colombia). Universidad EIA, 2009Ingeniería Administrativa, 2009)
      Political marketing is the branch of political science dedicated to the investigation, planning, communication and management of techniques, with the purpose of designing and later executing strategic actions during a ...