Plan de negocios para "Forestta", empresa diseñadora y comercializadora de productos estructurales y arquitectonicos a partir de madera acacia mangium.
Giraldo Tabares, Juan Fernando | 2012
This project was born thanks to the concern generated by the entrepreneurial group after finding that 70% of the wood used in the country comes from native forests. There are large number of plantations that have invested important sums of money establishing and maintaining their forests but whose owners do not know their market. Also have failed to add market value and sell this raw material. The outcome was the identification of an excellent business opportunity with high environmental and social impact, with high innovation and high growth potential due to the global trend to replace current products by substitute products that are friendly with the environment or “Eco-friendly”.