Examinando por Materia "Turism"
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Publicación Acceso abierto Competitividad turística de Medellín en Suramérica(Universidad EIA, 2011) Toro Bedoya, Paola Andrea; Márquez Godoy, José IgnacioIn South America, Medellin is comparable with the cities of Belo Horizonte (Brazil), Barquisimeto (Venezuela), Mendoza (Argentina) and Santa Cruz (Bolivia), they have in common variables such as population size, are not capitals and haven`t access to the sea. Considering variables with the greatest impact on tourism, such as currency, language, geographical extent, among others, Barquisimeto and Santa Cruz have the highest correlation of these variables with the city of Medellin, making them more comparable cities in these general aspects. In terms of tourism the highest correlation is evident between the cities of Belo Horizonte and Mendoza, in relation to Medellin. This analysis makes evident as the tourism sector depends not only on the territory and population variables, is influenced by the supply of tourism products and services that cities have for travelers.Publicación Acceso abierto Comportamiento del consumidor frente al turismo en Colombia(Universidad EIA, 2009) Güendica G., Alejandro; Ruiz R., Juan Sebastián; Márquez Godoy, José IgnacioRESUMEN: El turismo es un sector de vital importancia para muchos países del mundo, en algunos como México aporta alrededor del 8% del PIB y genera casi 2 millones de empleos. Lamentablemente, Colombia tardó casi dos décadas en entender la importancia de este sector y en la importante tarea de brindar seguridad tanto a turistas nacionales como internacionales. Después de décadas de ocupación guerrillera, finalmente hay lugares turísticos muy atractivos que hoy en día son zonas seguras, como el Parque de la Macarena con el “río más hermosos del mundo”, caño cristal. También después de muchos años, el gobierno finalmente se decide a lanzar una campaña a nivel mundial para mejorar la imagen del país, la campaña es “Colombia, el único riesgo es que te quieras quedar” y traer mayor cantidad de turistas al país. Puede decirse que antes de dicha campaña el crecimiento del turismo colombiano era mayor que el de la mayoría de países del mundo, en este momento se espera que el crecimiento sea mucho mayor por efectos de la campaña. Se considera que al saber los deseos y pensamientos de los turistas se podrá saber como llegarles y que piensan de nuestro país, por primera vez en la historia del turismo colombiana, se están realizando esfuerzos para conocer estos deseos y pensamientos y para atraer la mayor cantidad de turistas posibles.Publicación Acceso abierto Manual de calidad ISO 9001:2008. Caso: Agencia De Viajes Turismo Por Colombia D.E.O EU.(2010) Zuluaga Orozco, Johanna; Hernández Carvajal, JaderThe travel agency TURISMO POR COLOMBIA D.E.O E.U is committed to providing quality service, reliable and timely, providing a preferential and differentiator treatment for each of her clients, implementing for this ISO 9001:2008, which is the quality manual tool. This study was conducted with the aim of designing such a quality manual for certification process in compliance with the standard. The procedure for the design of this was an exploratory, qualitative results obtained based on both secondary and primary information.Publicación Acceso abierto Plan de negocio de la empresa Tour-Antioquia dedicada a ofrecer servicios de turismo especializados(2011) Garzón Vallejo, Santiago Humberto; Jaramillo Ramírez, John JaimeThis future company, Tour-Antioquia, will not only be a city tour provider but also pretends to go beyond that. It will become the perfect ally for future clients since their arrival at the airport, welcome and stay in the city. They will have the opportunity to visit the city in the best way since the tours will be the best and will be given by the most well-trained personnel. It will be also have a continuous support from the company which will operate by day and a website. This demonstrates that the company pretends to go beyond and create a special bond with national and international clients developing a service of quality that meets client’s wishes clients that will be the ones who will recommend the future Tour-Antioquia around the world.Publicación Acceso abierto Plan de negocio de Medellin transfer dedicada al servicio de transporte terrestre de pasajeros(Universidad EIA, 2011) Ordoñez Vélez, Pablo Andrés; Londoño Baena, Andrea; Jaramillo Ramírez, JaimeThis company will be located at Medellin city with the purpose of providing a service of ground transportation between, the José MaríaCórdova Airport and the Aburrá Valley, for those frequent travellers that fly inside and outside national territory. The service offered would have differentiating component over the competence now that it will count with an online platform in which the clients can perform all the reservations, giving them a secure, confident and punctual transfer.Publicación Acceso abierto Plan de negocio de “Colombia es diversidad”, una empresa informativa de turismo en Medellín(2011) Isaza Zuluaga, Daniela; Duque Velásquez, Alejandro; Márquez Godoy, José IgnacioThis project evaluates the viability of opening “Colombia es diversidad”, a tourism services company that attempts to satisfy Medellin tourists’ needs. The viability is evaluated from different aspects that affect the business: market, technical, operational, financial, organizational and legal.Publicación Acceso abierto Plan de negocios para comercializar una tarjeta turística en Medellín(Universidad EIA, 2011) Arango Londoño, Natalia; Echeverry, Francisco JavierThe business plan proposes the commercialization of a tourist card in Medellin directed to city visitors who can access tourist services that permits the integration of different services according to customer needs.Publicación Acceso abierto Plan de negocios para una agencia de turismo tematico y viajes personalizados(Universidad EIA, 2010) Blandón Vallejo, Diana Lorenathe research began and the business plan was developed to test if it was viable for Puerta de Embarque to offer these two business lines as a way to attract and keep clients and also and the same time gain profit and have a steady grow throughout time. This is how all the legal, organizational, financial, marketing, operational and risk variables were carried out to analyze the possibility to offer this service lines to its customers, therefore, the following conclusion was reached: In the city of Medellin there is a steady tourism grow for a travel agency that seeks to offer its clients special experiences to its clients, given them what they really seek for and want.