Examinando por Materia "RESTRUCTURING OF THE PORTFOLIO OF SERVICES"

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    PublicaciónAcceso abierto
    El turismo en Medellín desde la percepción del consumidor como una creciente oportunidad de negocio
    (2014-05-14) Fiallo, S. M. (Sandra Milena); Franco, J. C. (Juan Camilo ); Jaramillo, C. (Carolina); Mejía, S. (Santiago); Quintero, L. M. (Lina María); Rico, C. (Carolina); Márquez-Godoy, J. I. (Jose Ignacio)
    The determination of the characteristics of foreign patients to deifne some specific segments and their reasons for purchase, found it linked to the perception of quality, human resource, infrastructure, internacional positioning and recognition of health services, which are currently specifically provided in Colombia and Medellin.