Examinando por Materia "Political marketing"
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Publicación Acceso abierto Propuesta de plan de mercadeo para una campaña presidencial en Colombia(Universidad EIA, 2009) Mejía Gaviria, Daniela; Muñoz Pérez, JulianaPolitical marketing is the branch of political science dedicated to the investigation, planning, communication and management of techniques, with the purpose of designing and later executing strategic actions during a political campaign. In spite of the fact that in Colombia it is not well developed, political marketing has been growing, and it should be developed to the point that it will be considered a necessary tool through which the candidate can reflect and communicate a message according to the needs of the society at a certain point in time, as these change constantly.