Examinando por Materia "Planeación empresarial"

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    Planeación estratégica. Caso: Preservar
    (Universidad EIA, 2012) Herrera Vélez, Juliana; Agudelo Vélez, Hilda Stella
    Preservar was born in 2006 from a need in the health sector regarding biosafety, but from 2008 the company has faced a steady decline in sales and generating economic losses, why has identified the need to design a strategic plan that could improve their performance and market share.