Examinando por Materia "On-Line user"

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    PublicaciónAcceso abierto
    Pymes en internet, guía para una implementación exitosa
    (2011) Restrepo Mejía, Manuela; Vallejo Pineda, Sara; Jaramillo Ramírez, Jaime
    Our commitment through this project is to provide companies with information to expand their prospect and to enable them to know all the actual potential in this sales channel, the causes or motivations that influence consumers to make use of it, the experienced barriers at the time of carrying out this major project, the ways to overcome or reduce their impact, and more importantly, the lots of benefits that e-commerce could generate for both business and individual entities or even the whole economy.