Examinando por Materia "MEMES"
Mostrando 1 - 1 de 1
Resultados por página
Opciones de ordenación
Publicación Acceso abierto Las comunicaciones de mercadeo a la luz de las neurociencias(2014-05-13) Villa-Gómez, C. F. (Carlos Fernando)This article is a literatura of the approach to the generation an diffusion of marketing communicational strategies based on an effective sensory stimulation, multiple internal and external human variables inherent in the processes of sensory perception are considered. The human brain makes those processes wich are affected substantially by elements of the cultura called memes wich are units of cultural information that can be inherited, stored, trasmitted and evolve in similar way to he genes.