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Examinando por Materia "Information processing"

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    Miniatura
    PublicaciónAcceso abierto
    Estrategia de gestión documental en empresas del sector publicitario. Caso: Publicidad Gómez Chica
    (Universidad EIA, 2009) Vélez Londoño, Daniel; Vélez Pineda, Andrés; Chica Jaramillo, Mauricio
    The vast majority of companies in our country, not to go further, do not have a well defined document management plan, as they are not aware on the one hand the savings that could have and on the other the environmental care, a topic in which we should all contribute. Through the study in the advertising company, Gómez Chica, reflected the reality that could be found in almost any Colombian company no matter its size. The mentality of many employers is based on achieving earnings to carry out the activities for which your company was formed, what they do best, and do not put much attention to effects related to some activities that are affecting not only the usefulness but good operation of their businesses.
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