Examinando por Materia "Impact of advertising"

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    PublicaciónAcceso abierto
    Mercadeo con cuadernos universitarios. Caso: Cuaderno Ulink
    (Universidad EIA, 2010) Múnera Ibarra, Andrea; Correa Mejía, Felipe
    This paper is divided in three principal chapters. The first one give the reader a general introduction about traditional advertising and non traditional advertising, about the trend of free love and about the example of free notebooks for the university students as a innovative advertising channel for companies, which target is the young people between 18 and 24 years. In the second part the results of different techniques in investigation will be presented and analyzed. At the end Ulink S.A.S. will have conclusions and recommendations to implement with the clients and have more and better argument to commercialize the advertising spaces along the notebook. These results are based in the investigation made with the students and some companies which are part of the project.
  • Miniatura
    PublicaciónAcceso abierto
    Plan de mercadeo caso marca Nutrecat
    (Universidad EIA, 2013) Castillejo Rendón, José Pablo; Barbarán Muñoz, Santiago; Restrepo Garay, Alfonso
    La empresa de nutrición animal Solla S.A. requiere de la elaboración de un plan de mercadeo que le permita ganar participación y reconocimiento en el segmento de alimentos para gatos en la ciudad de Medellín, mediante la identificación de los factores que determinan la compra, la percepción de la marca y las expectativas de sus clientes sin dejar de lado la competencia.