Examinando por Materia "Estrategias web"

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    Estrategia de comercio electrónico en una empresa comercializadora de productos naturales. Caso: Moli S.A.
    (Universidad EIA, 2011) Duque Cadavid, María Clara; Duque Uribe, Antonio
    E-commerce is growing more and more everyday in the world, and Colombia is not staying behind. Its advantages are making that each time more companies and persons use this resource as a way to make commercial transactions that were made personally not very long ago. Moli S. A., a trading company of natural products in Medellín, sees in e-commerce an opportunity to expand its market and to grow not only locally but nationwide. The natural products sector hasn’t developed a real presence online, neither in e-commerce nor in digital marketing. For that reason, an e-commerce strategy has been designed for Moli, analyzing aspects such as the competition, the concepts of usability, accessibility, Social Media, and other aspects related to e-commerce, in order to provide a guide to this company that will facilitate the access to these technologies.