Examinando por Materia "Diesel"

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    Variables que afectan la fidelidad de marca. Caso de estudio Diesel
    (Universidad EIA, 2011) Cardona Guerra, Carolina; Márquez Godoy, José Ignacio
    The following undergraduate work, is a proposal that seeks to determine the consumption of fashion for women between 18 and 35 years in the city of Medellín, specifically on the jeans, to know what they think about this garment , what are the determining factors when they buy and what brands they buy, and then dive into the issue of Diesel, and succeeded in identifying a number of qualitative variables that consumers associate with the brand, as they interact with these variables, and if they generate loyalty of customers towards the brand.