Examinando por Materia "Cuaderno Ulink"

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    Mercadeo con cuadernos universitarios. Caso: Cuaderno Ulink
    (Universidad EIA, 2010) Múnera Ibarra, Andrea; Correa Mejía, Felipe
    This paper is divided in three principal chapters. The first one give the reader a general introduction about traditional advertising and non traditional advertising, about the trend of free love and about the example of free notebooks for the university students as a innovative advertising channel for companies, which target is the young people between 18 and 24 years. In the second part the results of different techniques in investigation will be presented and analyzed. At the end Ulink S.A.S. will have conclusions and recommendations to implement with the clients and have more and better argument to commercialize the advertising spaces along the notebook. These results are based in the investigation made with the students and some companies which are part of the project.