Examinando por Autor "Villa-Gómez, C. F. (Carlos Fernando)"

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  • Miniatura
    PublicaciónAcceso abierto
    Las comunicaciones de mercadeo a la luz de las neurociencias
    (2014-05-13) Villa-Gómez, C. F. (Carlos Fernando)
    This article is a literatura of the approach to the generation an diffusion of marketing communicational strategies based on an effective sensory stimulation, multiple internal and external human variables inherent in the processes of sensory perception are considered. The human brain makes those processes wich are affected substantially by elements of the cultura called memes wich are units of cultural information that can be inherited, stored, trasmitted and evolve in similar way to he genes.
  • Miniatura
    PublicaciónAcceso abierto
    El mercadeo experiencial, entrevista con su creador, Bernd Schmitt
    (2014-05-13) Villa-Gómez, C. F. (Carlos Fernando)