Examinando por Autor "Velásquez Carvajal, Esteban"

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    Digitalización de los procesos clave de gestión humana en las pymes comercializadoras de Medellín
    (Universidad EIA, 2024) Velásquez Carvajal, Esteban; Vásquez Gómez, Mariana; Cortés Pérez, Hernán Darío
    ABSTRACT: in recent years, organizations have faced significant challenges, such as the accelerated digital transition, which is why this research addresses the problem of the lack of adoption of technologies in key human resource management processes in small and medium-sized marketing companies. Despite the relevance of this sector to the country's economy, many SMEs have not fully adapted to this change and continue to use bureaucratic and repetitive operational approaches. Likewise, the lack of digitalization in human resource management processes limits the growth, sustainability, and competitiveness of companies in the current market, which is increasingly demanding and technologically advanced. Therefore, this work aims to develop strategies for the digitalization of the key human resource management processes of human management, for which, through an exhaustive review of secondary sources and interviews with experts in the field, how has been the digitalization of the human resources area in SMEs has been identified. Finally, considering the results obtained in the research, the main strategies were proposed to promote the adoption of technologies for the digitalization of key human management processes in marketing SMEs, so that these companies streamline their processes, facilitate the management of the personnel, automate tasks and respond to new work needs and expected productivity levels to remain competitive in the business environment.