Examinando por Autor "Trujillo Vásquez, Jerónimo"
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Publicación Acceso abierto Impacto del mercadeo sensorial y de experiencias en el comportamiento del consumidor.(Universidad EIA, 2012) Uribe Gaviria, Daniela; Trujillo Vásquez, Jerónimo; Mesa, Julio CesarThe main objective of this research is to understand how the consumer’s behavior is affected by the implementation of sensorial and experiential marketing. This way it was developed an analysis of the different marketing techniques as sensorial and experiential marketing trying to determinate their effectiveness. As methodology for this paper is used different research process looking for multiple sources of information, exploring different kind of companies from the real market and looking for the opinion of experts.