Examinando por Autor "Tamayo Arboleda, Lina Maria"
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Publicación Acceso abierto Guía de estrategias de mercadeo para empresas de vestuario en la ciudad de Medellín(Universidad EIA, 2012) Márquez Cadavid, Daniela; Múnera Arboleda, Isabel Cristina; Tamayo Arboleda, Lina MariaIt is discovered the need for creating a stratified guide, which is an effective tool to identify weaknesses, to approach the customer and finally understand and apply the pertinent strategies to spur the companies to achieve their goals and generate more revenues. Without sales, there is no business that would prevail.