Examinando por Autor "Prieto Ocampo, Valentina"
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Publicación Acceso abierto Buenas prácticas del mercadeo electrónico aplicadas a empresas Colombianas(Universidad EIA, 2012) Lemus Cote, Andrea Tatiana; Prieto Ocampo, Valentina; Jaramillo Ramírez, JaimeThe arrival of new media is the emergence of new dynamics in markets where the consumer lifestyle is influenced in his tastes, relationships, activities, values and purchasing behavior among other things, the internet is one of them, with 54% of penetration in Colombia, Internet becomes an indispensable tool of promotion and sales of products and services. But every new media brings with it legal risks that need to mitigate, especially when it comes to a strange environment for many, where bad advice or wrong information can innocently fall to a company in legal disputes, making the advertiser has a bad experience with a tool, instead, provides a world of possibilities to increase the value of the company.