Examinando por Autor "Ordóñez Botero, Andrés"

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    Diseño de una guía exportadora para Colombia
    (Universidad EIA, 2010) Ordóñez Botero, Andrés; Pérez García, Daniel; Echavarría Goicoechea, María Victoria
    The current situation that is facing Colombia with its neighbor countries, which are also part of its principal trade partners, caused furthermore by political factors than national economical activities, has driven to a period of instability and lack of confidence in the exchange of goods and services, characterized by commercial breaks and barriers. This international crisis has not only affected the frontier inhabitants, but also the exporter enterprises, especially those that focused a significant amount of their sales in the problematic markets. Consequently, the need of looking out for new export destinations in order to diversify sales and risks become evident and supports the idea of structure and develop a global research with the objective of finding out new trade partners with high potential in penetration and development, from the implementation of filters determined, used and validated by experts, incorporating others built over