Examinando por Autor "Montoya Serna, Samuel"

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    Plan de negocio para la creación de una empresa dedicada a la promoción de inmuebles a través de internet
    (Universidad EIA, 2016) Barrientos Palacio, Sergio Andrés; Montoya Serna, Samuel; Lochmueller, Christian
    Within the current economic state of affairs and the dynamics of the real estate sector, as well as digital media in the city of Medellín, it is possible to identify a business opportunity that combines both sectors and focuses on the publication and organizational needs that the market demands today. The real estate sector in Medellín has been characterized by its use of word-of-mouth and personal communication as a strong sales strategy, as well as support in mass media, such as classified ads and websites. The entrepreneurial group has chosen to analyze a business plan to start a company whose focus is on online property promotion, aiming to provide its services directly to real estate agencies and construction companies, with exposure to users within socioeconomic strata 4, 5, and 6. This analysis included a market study, which integrated expert support and secondary sources, a technical study, and finally, a financial analysis that compared the viability of several different scenarios, all leveraged on the value proposition of user-friendliness and relevant innovative characteristics. After analyzing the results of the financial study, the group came to the conclusion that a five-year projection is viable both for investors and for the project itself, with significant NPV figures of 25,555,024 COP for the former and 47,631,454 COP for the latter, according to the scenario selected as “Most Feasible” by the entrepreneurial group. After concluding these studies, it is expected, that if the project were to be carried out, it would have sustained growth and be competitive throughout the years, thus ensuring its survival in the long run. It is worth noting that the first few years are crucial to the viability of the project, with the published properties being the variable with the highest influence on the company’s present value of the cash flow.