Examinando por Autor "Mesa Álvarez, Catalina"

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    Plan de mercadeo para la zona Hotelera Laureles-Estadio
    (Universidad EIA, 2012) Aguilar Trujillo, Yessica; Mesa Álvarez, Catalina; Restrepo Ayala, Camilo Ernesto
    Due to the high competitive level within the Hotel sector in Medellin, there is a need to do a marketing plan to Laureles-Estadio Hotel zone where you can find some tactics related to the product and promotion for this zone.