Browsing by Author "Manjarrés Pinzón, Katherine"
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Publication Open Access Plan de negocios para la microempresa Industrias Mole dedicada a la producción y comercialización de productos alimenticios(Universidad EIA, 2011) Lopera Rendón, Julián; Manjarrés Pinzón, KatherineThe hereby-presented research contains a detailed study on the marketing viability of an Industrias Mole company´s dedicated to commercializaction and production of food products in Medellín city. The leader product is innovative in taste and design, so it is an alternative product for the consumers.