Examinando por Autor "Jaramillo Ramírez, Jaime"

Mostrando 1 - 4 de 4
  • Miniatura
    PublicaciónAcceso abierto
    Buenas prácticas del mercadeo electrónico aplicadas a empresas Colombianas
    (Universidad EIA, 2012) Lemus Cote, Andrea Tatiana; Prieto Ocampo, Valentina; Jaramillo Ramírez, Jaime
    The arrival of new media is the emergence of new dynamics in markets where the consumer lifestyle is influenced in his tastes, relationships, activities, values and purchasing behavior among other things, the internet is one of them, with 54% of penetration in Colombia, Internet becomes an indispensable tool of promotion and sales of products and services. But every new media brings with it legal risks that need to mitigate, especially when it comes to a strange environment for many, where bad advice or wrong information can innocently fall to a company in legal disputes, making the advertiser has a bad experience with a tool, instead, provides a world of possibilities to increase the value of the company.
  • Miniatura
    PublicaciónAcceso abierto
    Internet como herramienta de publicidad para pymes de Medellín
    (Universidad EIA, 2011) Gaviria Alzate, Esteban; Restrepo Gallego, Marcela; Jaramillo Ramírez, Jaime
    The current project has validity and it is so important for those people and companies, who are not too familiarized with internet, and for those to whom this media offers are unknown, but it is more important for small and medium enterprises who have to prioritize marketing to make their brands, products and services known.
  • Miniatura
    PublicaciónAcceso abierto
    Plan de negocio de Medellin transfer dedicada al servicio de transporte terrestre de pasajeros
    (Universidad EIA, 2011) Ordoñez Vélez, Pablo Andrés; Londoño Baena, Andrea; Jaramillo Ramírez, Jaime
    This company will be located at Medellin city with the purpose of providing a service of ground transportation between, the José MaríaCórdova Airport and the Aburrá Valley, for those frequent travellers that fly inside and outside national territory. The service offered would have differentiating component over the competence now that it will count with an online platform in which the clients can perform all the reservations, giving them a secure, confident and punctual transfer.
  • Miniatura
    PublicaciónAcceso abierto
    Pymes en internet, guía para una implementación exitosa
    (2011) Restrepo Mejía, Manuela; Vallejo Pineda, Sara; Jaramillo Ramírez, Jaime
    Our commitment through this project is to provide companies with information to expand their prospect and to enable them to know all the actual potential in this sales channel, the causes or motivations that influence consumers to make use of it, the experienced barriers at the time of carrying out this major project, the ways to overcome or reduce their impact, and more importantly, the lots of benefits that e-commerce could generate for both business and individual entities or even the whole economy.