Examinando por Autor "Graciano Vargas, Juan Esteban"

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    Plan de mercadeo para una empresa comercializadora caso: Almacen Dental Jorge Horta
    (Universidad EIA, 2013) Graciano Vargas, Juan Esteban; Horta Arenas, Jorge Iván; Mora Alonso, Olga
    Throughout his entire career dental warehouse Jorge Horta has based its sustainability and growth in commercial management which has always been missing a marketing plan that allows a site to aspire to leadership and become more competitive in the market dental inputs. The policies of the organization are aware of the fact that the company faces its competitors without a marketing plan that will display a north to the organization in the medium and long term jeopardizing the very survival of the company. The main objective of this paper aims to fill this gap then, implementing and developing a marketing plan that will enable the organization to cope with higher chances of success with the new realities of the market in which it operates.