Examinando por Autor "Gómez Ramírez, Carolina"
Mostrando 1 - 1 de 1
Resultados por página
Opciones de ordenación
Publicación Acceso abierto Marketing sensorial(Universidad EIA, 2009) Buitrago Hinestroza, Natalia; Gómez Ramírez, Carolina; Márquez Godoy, José IgnacioThe sensorial marketing is without a doubt a revolution for marketing. Is a wave of emotions given to the brand where the consumer can identify a value that will not be attributed to the benefits of the product or its service but to the brand to which it belongs. To exceed the expectations and experiences is the foundation of this art, where the in conscience is constantly fed and manipulated by a dosage of creativity and appropriate experiences. Feelings and emotions that where the external stimulation, will travel to the memory and it will register an event that will later on be turned into a desire to act upon it 100% and with this it will produce an original, pleasant, good and happy moment.