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    • The effect of sales promotions on brand image in personal care products in Colombia 

      Cuervo-Hurtado, L. I. (Laura Isabel) (Administrativa, Financiera, Sistemas y ComputaciónEscuela de Ingeniería de Antioquia EIAUniversity of GlasgowMaestría en Mercadeo, 2014-05-15)
      The objective of the dissertation is the identification of the effect of sales promotions on brand image in personal care products in Colombia. The research was developed in order to provide insights into the marketing ...