Now showing items 12-12 of 12

    • Virtual co-creative community: exploring individual value creation 

      Vélez-Londoño, M. (Manuela) (Administrativa, Financiera, Sistemas y ComputaciónEscuela de Ingeniería de Antioquia EIAMaestría en Mercadeo, 2014-05-15)
      Internet, web 2.0 and virtual communities have made virtual co-creation a suitable means to create joint value with consumers. Value co-creation with virtual communities is becoming an important trend in the market. However, ...