Browsing by Subject "e-WOM"
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What is the influence of e-WOM on consumer’s attitudes and purchase intention regarding glamping services in Colombia? (Universidad EIAIngeniería AdministrativaEscuela de Ciencias Económicas y AdministrativasEnvigado (Antioquia, Colombia), 2020)ABSTRACT: This paper evaluates the influence of e-WOM on customer’s attitude and purchase intention regarding glamping services in Colombia. This study was conducted using information available on TripAdvisor about ...