Viabilidad de implementar un programa de exportación para comercializar tiros de arrastre en los países de la Comunidad Andina. Caso: Easy Hitch

Correa Parra, Juan Fernando | 2012

Thanks to the global efforts that countries all around the world have been doing in terms of economic integration, the tools they have implemented and the current success of EASY HITCH’s sales and growth in the national market, it has been found that the implementation of an exports program to commercialize it’s hitches in the international market would bring with itself huge benefits. It would allow the company to grow and generate value. After developing some previous research and keeping in mind how the use of some instruments that currently can be used when negotiating with the Andean countries would benefit any commercial operation, it has been decided to go deep in the analysis of the viability of implementing an exports program that would allow EASY HITCH to distribute it’s hitches initially in the capital cities of Peru, Bolivia and Ecuador.