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    • Diseño de plan de mercadeo para ofrecer servicios como operador logístico de frío en Colombia 

      López-Mesa, M. I. (María Isabel ); Villegas-Moreno, J. E. (Jorge Eugenio) (Administrativa, Financiera, Sistemas y ComputaciónEscuela de Ingeniería de Antioquia EIA, 2014-05-13)
      This article aims to design a marketing plan for a logistic operator specialized in the management of the cool chain, that offers all the logistics services in an integral way (management, storage, transportation and ...