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    • Impacto del mercadeo sensorial y de experiencias en el comportamiento del consumidor. 

      Uribe Gaviria, Daniela; Trujillo Vásquez, Jerónimo (Universidad EIAAdministrativa, Financiera, Sistemas y ComputaciónEnvigado (Antioquia, Colombia). Universidad EIA, 2012Ingeniería Administrativa, 2012)
      The main objective of this research is to understand how the consumer’s behavior is affected by the implementation of sensorial and experiential marketing. This way it was developed an analysis of the different marketing ...